Why Kickstarter Campaigns Fail

Wired has an interesting article on why some Kickstarter projects fail, despite being awesome projects. It could help if you’re planning on starting a project, or have one that’s struggling to find funding. It outlines what the author calls “the 7 P’s of Kickstarter Marketing”: Product, Price, Promotion Proven Track Record, Place, and Purpose. Click the link above to read how he defines those attributes.